Commercial radio ads are centered around a call to action meant to influence the listener, while public station messages resonate with the listeners who act on the information provided.commercial radio can be summarized as follows: Though there are some specific FCC guidelines for sponsor messaging on public radio, it is very effective and works with the fundamental distinction between audiences. The genre with the most stations is country, with a wide range of listeners from 18-54 and over. The 35-44 female demographic tends to favor adult contemporary, while males from 45-54 favor classic hits. Contemporary hits or Top 40 stations' listenership is predominantly 18-34 years old. population. The majority are employed, with a substantial number of listeners working in private institutions or government. Public radio audiences tend to be affluent, engaged, influential, and passionate about their communities. (NPR Audience Insights 2020) Commercial RadioĬommercial radio has many formats that attract a variety of listeners. News and talk radio generally attract audiences over the age of 45. The demographics of public radio show that male and female listeners make up 53% and 47% of the audience respectively. Seven in 10 listeners have college degrees, compared to 31% of the wider U.S. There are not only different ways to access radio today but differences in listenership between public radio vs. Online radio is increasing the already vast reach. There are 15,451 commercial radio stations and 1,041 public radio stations. radio stations are a powerful advertising medium. Public radio sponsors can leverage the positive association and shared values attributed to them as station supporters. A typical commercial radio listener may change the channel when they feel a commercial is intruding on their entertainment, while public radio listeners do not. Public radio listeners view sponsors differently than advertisers on commercial radio. Instead, businesses can sponsor public radio following messaging guidelines. The Federal Communications Commission strictly specifies that non-profit stations cannot broadcast commercials for for-profit businesses. Public radio does not air commercials, rather, it airs sponsorship messages from businesses or organizations that support the station.
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National Public Radio stations represent public or non-commercial radio. The more advertisers a station has, the more it can charge for its advertising. Having a large listening audience leads to more advertisers. Commercial radio stations make money by selling advertising. What's the Difference?Ĭommercial radio is likely what's played in your car on road trips, listening to your music preference or a well-known local disk jockey. There are two distinct types of radio stations with much different operational methods: public radio and commercial radio. For marketers, it provides the ability to reach a large audience with their marketing message.
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Radio remains popular with listeners for many reasons, including the fact that it is free and easily accessible through car radios, stereos, laptops, phones, computers, and smart speakers, and there is a station and genre for everyone. Media Polarization and the 2020 Election: A Nation Divided, Jan.Over 272 million Americans listen to the radio every month, translating to 92% of the population.
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This fact sheet was compiled by Senior Researcher Michael Barthel and Research Assistant Kirsten Worden.